Preliminary

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Basic Email Flows

• Welcome Email Flow
• Onboarding Email Flow
• Abandoned Cart Email Flow
• Abandoned Checkout Email Flow
• Confirmation Emails
  • Order Confirmation
  • Cancelled Order
  • Failed Order
  • Order On Hold
  • Order Being Processed
  • Order Completed
  • Refunded Order
  • Order Details
  • Password Reset
  • New Account
  • Purchase Receipt
  • Deliver License Keys
• Feedback Request Email Flow
• Idle Winback Email Flow
• New Product Arrival Email
• Post Purchase Emails
• Price Drop Emails
• Product Onboarding Emails
• Product Refill (back in stock) Email
• Product Recommendation Emails
• Re-engagement Emails
• Lead Nurture Emails
• Educational
• Testimonial Request Emails
• Case Study Request Emails
• Survey Request Emails
• Upsell (Upgrade) Emails
• Cross-sell Emails
• "Value first" Content Emails
• Scarcity Based Emails
• List Cleaning Emails
  • Update Your Email Preferences
  • Still Interested?
  • Sunset Emails

 

Cold Email

• Delivering To Outlook Inboxes
• Cold email response rate below 5%?
• Increasing your deliverability
• Timing your cold outreach
• Securing domains with Domain Masking Proxies & SSL
• How many follow-ups is too many?
• Why Inbox rotation is a gamechanger!
• Cold outreach tricks for 2025
• What's your Mailbox Reputation Score?
• Whats your spam score?
• Getting email infrastructure correct?
• Blacklists and sender reputation
• Subject line best practice
• Sending volume: How much it soo much?
• ESP Matching - Another gamechanger!
• Time to consider omnichannel outreach
• Audit you email deliverability
• Know where emails land
• The legal position on cold emailing

Email Lists

• • Welc

Email List Building

• Strategies for growing your email list organically
• Building an email list from scratch
• Creating high-converting lead magnets
• Using popups and signup forms effectively
• Designing landing pages that convert visitors into subscribers

Understanding Your Subscribers

• Segmenting your email list for better targeting
• Analysing subscriber behaviour and preferences
• Collecting subscriber data ethically
• Creating detailed subscriber personas

Managing and Maintaining Your List

• Cleaning and pruning your email list regularly
• Dealing with list decay and inactive subscribers
• Running effective re-engagement campaigns
• Staying compliant with UK email regulations (GDPR, PECR)

Advanced List Strategies

• Choosing between double opt-in and single opt-in
• Understanding and using tags vs segments
• Automating segmentation with behavioural triggers
• Using progressive profiling to collect data gradually

Tools, Testing, and Tech

• Recommended tools for email list management
• A/B testing signup forms and onboarding journeys
• Leveraging analytics to grow and optimise your list
• Comparing email platforms (Klaviyo, Mailchimp, ConvertKit, etc.)