Email Marketing | Turbo Sheets

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Hook Readers - Build Trust - Drive Sales

Emails That Speak, Connect, And Convert

Emails That Sell Without Being Sleazy

The use of email in a selling environment is very much alive and still kicking! But what has died a real death is random mass emailing, after the changes that occurred in 2024 (SPF, DKIM & DMARC) the chance of running a spamming campaign died.

Hurray! Death to spam!

So, is email still valid for getting sales? Absolutely! But you need to know how to do it right to get past all the filters that are in place.

Email can most definetly still be used for connecting with like-minded people, deepening connections, building trust and in time, getting sales.

Send, Click, Repeat: Email Campaigns That Convert

Where a lot of email campaigns have gone wrong is something is hurriedly put together and "blasted out" with the hope the sales will just happen.

If only the life of an email marketer were so easy!

Choosing what to send is the aspect that matters most. It needs to be of deep value to the reader, relevant and specific to their niche. I cover this in blog posts, so opt-in now if you haven't already, and get exclusive content delivered straight to your inbox.

Deliverability

Getting email delivered is the next big hurdle. It's not as simple as "blasting a list". There is "sender reputation" to think about, some DNS settings to alter on your domain, warming up your email account and a load of intricate pieces of the jigsaw that must be put in place before you can successfully email a list.

Open Me, I’m Awesome: How to Make Your Emails Unmissable"

Once you. have put a campaign together and sent it "the right way" (yes there really is a wrong way to send a campaign!), getting it opened is harder than you would think. The industry open rate for established email is around 30%, rarely above 50%. So that's another hurdle you need to know how to get past, crafting emails that scream OPEN ME!!

No More "Unsubscribed" - Craft Emails People Actually Want

If you engage with your audience in a lively, informative way with content they actually want then your unsubscribe rate will be low. As simple as it sounds, its not that easy. I cover this in my blog posts and also discuss list segmentation (another way to stay super relevant to a niche audience).