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Guru Or Commentator Blog?
Would you rather be seen as a wise guru or the go-to commentator? Are you guiding the masses or sparking debates? Find out if you’re more guru or commentator!
Demonstrating expertise requires in-depth research, original content, and consistent effort. It builds credibility, trust, and authority, establishing you as a true thought leader in your field.
But does constant effort to create original content always yield better results, or is it easier to leverage others’ work?
Using other people’s content allows you to offer valuable commentary and insights without the exhaustive research. It’s a quicker and easier to stay relevant and engage with your audience.
So, which approach truly works best for building an audience?
Let’s dive deeper into both sides of the debate.
In This Article
- Guru's Create Own Content & Position As Expert
- Commentators Leverage OPC (Other Peoples Content)
- Are You Best Suited To Guru Or Commentator?
Defining "Guru" Versus "Commentator" Blogs
If you take a look at a multitude of the technical blogs that are currently available, you will rapidly become overwhelmed by what appears to be an overwhelming variety of techniques. On the other hand, they can be broken down into two categories: providing commentary or delivering technical instructions, or a combination of the two.
A guru blog focuses on the "HOW TO" and provides education on the matter. Although there might be a few pieces that express opinions here and there, the most of these are collections of factual posts.
It establishes you as an authority or an expert in a particular topic, and it allows you to share your extensive knowledge and insightful observations with others.
What make a guru blog so valuable? Lies in its capacity to supply the readers with content that is extremely deep and expert-level, which will answer the problems that they are experiencing. It is possible to teach them and provide them with advanced subject matter.
When your guru blog is consistently updated with posts that are carefully researched and full of thought-provoking content. Another option is to establish your credibility and earn the confidence of your audience, thereby establishing yourself as the go-to expert resource for information in that specific field.
Numerous advantages are associated with the operation of a guru blog. In the first place, you have the ability to establish yourself as a leader in your field, which can result in opportunities in the future. These opportunities may include opportunities to work together with intriguing and noteworthy individuals, as well as speaking engagements.
In addition, the possibility of being able to sell some things by means of an affiliate program or something similar. You will also get a devoted following as a result. You may expect readers who are interested in acquiring knowledge in a specific area to be frequent visitors to your website and to be loyal supporters of your work over the long run.
A commentator blog is a blog that highlights the author's insightful opinions and perspectives on a specific industry or niche.
The majority of the time, it is comprised of essays on pertinent subjects or quotations from other noteworthy blogs and news pieces, to which an opinion is given.
Which To Choose - Guru Or Commentator Blog?
According to my observations, this is an erroneous dichotomy, and you ought to favour both styles, at least in the beginning of your journey. By providing a combination of analysis in the style of a pundit and instructional, you may provide your viewers with a diversity of content.
Your ability to concentrate more on either sort of post will be determined by the manner in which your audience reacts to either of the two types of posts.
Before you commit yourself to a certain blogging style, it is important to take into account the comments from your readers. Another thing that will become clear to you very quickly is which of the two writing styles you prefer, which is an equally crucial discovery. In the future, you always have the option to further develop and alter the look of your blog.
Key Point
Audience reaction determines whether you position yourself as guru or commentator. Can you think, act, speak as a leader, an expert? If not, perhaps being a commentator is the best fit for you.
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Play To Your Strengths
My own take on the matter is that the way you think, speak and act will naturally lean towards either being a guru or a commentator. When you try to take on a role in life that is not who you are, the road is harder and it creates “muddiness” in direction. And you will struggle to gain the necessary skills to do that role.
Play to your strengths and then increase those strengths so that you become truly expert in that field whether that is as a guru or a commentator.
A Cool Hack To Find Your Inner "Guru" Or "Commentator"
Perhaps the way to decide whether you will run a guru blog or a commentator blog is to do a little experiment, and that experiment is to create, let's say, 5 pieces of content, whether that's blogging or vlogging.
In the first set of five. You will position yourself as a guru, and you will deeply explain the technicalities of the matter so that even a child could understand it.
Then repeat the experiment with five more pieces of content. This time be a commentator. Find some material online from a guru and then comment on that person's content.
Now, take time to review how you did, which did you do best at? Which felt more natural?
There’s your clue to the path you should take and how you should position your blog, either as a “guru blog” or as a “commentator blog”.
Action Points
- Deeply Consider Your Technical Knowledge
- Analyse The Communication Skills You Have
- Decide Which Role Is More Natural For You (Guru Or Commentator)
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