Define Your
Blog Topic

Blogging without a topic is like cooking without a recipe - are you ready to whip up something bland? What's your blog about? If you're stumped, it might be time to define your blog topic... for real!

A specific blog topic builds authority, attracts loyal readers, and boosts search engine ranking, helping you stand out in a crowded online world.

But does a narrow focus limit your audience, especially when readers have diverse interests?

A multi-topic blog can engage a wider audience, offering something for everyone and allowing more creative freedom to explore fresh, varied content.

Curious about which approach best suits your blog? Let’s dive deeper to help you decide!

Bridge to the article.

Identify Your Blog's Primary Subject

Regardless of whether you chose a broad or specialist blog, your website will feature a central idea. When it comes to a speciality, the scope will be clear and simple to determine.

It might be considerably less specific and much more flexible for general blogs. However, you must have a clear, although tentative, notion of the topic of your blog.

Determine Your Speciality

The primary focus of your speciality should be determined by your hobbies and reasons. For instance, a freelancer with an iPhone might want to launch a Swift blog as well as iOS development blog.

Although that is a sizable niche, it gives the blog a clearly specified scope. You'll be aware of the blog's limitations right away as well as what is appropriate and inappropriate for your website.

Once the primary topic has been chosen, make a list of ten pieces you could write for your blog. Only the titles of the articles need to be written at this time.

After completing this job, consider if completing this exercise made you feel excited or annoyed. Was it challenging to think of ten titles, or could you have continued for ages? This exercise's primary goal is to determine whether you actually have enough to discuss the subject at hand.

You won't typically have to worry about this, but if you choose a small niche that's extremely particular, you can soon run out of post ideas and encounter other clear issues that might result in struggling to draw in a large audience.

Establish Your General Blog's Main Theme

If you plan to write a blog about web development, programming in general, or a some large subject in a different sector, you don't need to be concerned with the the potential to run out of ideas or to reach a small enough audience.

The niche exercise and your pre-setup exercise will differ slightly. Choose a central theme for your blog, such as web development.

After that, enumerate several pertinent subjects about which you have a strong interest and understanding.

These would be fairly wide topics, as you can see, and each one would roughly equate to an alternative category on your blog. It may be claimed that a general blog is merely a blog with a much broader specialisation. I get this!

However, the wider scope will undoubtedly impact your blog in ways that merit speciality.

This assignment is not only intended to assist you in determining the types of subjects you will be discussing in your blog. This exercise's true goal is to ascertain your willingness to discuss a wide enough range of subjects to justify starting a general blog on your primary topic.

As you wrote them down, how did you feel? Were you thrilled with the idea of composing articles for them? Was it simple to create this list, or did you find it difficult?

More than two or three subjects to write about?

If you discover that your expertise and passion actually falls into only one or two categories, therefore you might want to choose one and operate a specialised blog that is entirely focused on that topic instead.

Examine Your Niche's Size

You might want to determine the scope of your potential before committing to your blog viewers.

This is more of an interest than a necessity for the majority of niches, especially if you are attempting to make a name for yourself in a very narrow area and are unsure of its size, this step might assist you in deciding whether it's worthwhile to pursue.

We're not looking for precise figures, just an approximation.

The steps you'll take to gauge the size of your speciality will also prove to be helpful for further keyword and topic research for your articles.

Calculate Your Niche's Search Volume

The majority of Google's revenue comes from the sale of adverts. Additionally, adverts annoy, don't they? In this instance, however, it really works to our advantage.

Google haspublished a number of tools for advertisers designed to support its ad users (previously Adwords) not only assist them in finding new keywords to employ for advertising, but to calculate the number of searches for those terms.

We currently have no plans to purchase advertisements from Google through its Ads program, however Google still provides us with information that we may utilise to investigate the our niche's size.

I recommended the use of the Google Keyword Tool, which is now known as the Keyword Planner tool.

Although its aimed at real advertisers as opposed to bloggers, it is extremely useful to bloggers!

For instance, suppose TypeScript is your blog's niche. The Planner for Keywords now indicates that the number of monthly searches in the United States for that specific term should be in the range of I0K to I00K. This provides us with an idea of the audience's size, and it works well enough for the time being.

As an alternative, you might make advantage of one of the several free keyword tools offered.

Try looking for "free keyword tool" on Google. A few of these services don't demand registration and give precise figures rather than general ranges like Google does. The catch is that, depending on the site, the estimations will vary.

Regardless of the tool you choose, enter a few keywords associated with your particular blog post and observe the type of search volume that appears. Employ general keywords with nothing specific, just one or two words at most.

While the Keyword Planner offers global statistics, if you're primarily, aiming at nations like South Korea, China, or Russia, you might be better off using the most widely used search engines' keyword research tools in those corresponding nations—Baidu, Yandex, and Naver. The same holds true for any market where the dominant search engine isn't Google.

Using High-End SEO Tools

Premium tools with incredible features and insights are typically used by SEO specialists.

The two tools that stand out in this competitive market are Moz and AhRefs.

Although I personally prefer Ahrefs, they are all about the same and priceless for bloggers who are serious about their Google ranking.

There are two drawbacks:

1. There is a slight learning curve because they are both powerful and sophisticated.
2. They are usually fairly expensive.

Although prices can change over time, consider "$120/month and up" to be a premium.

You can use them to determine: Is your keyword growing in popularity over time, or are you positioning yourself to become a blog about a technology that is becoming less popular?

Fortunately, we don't need to trust our gut. We can confirm our intuition regarding the trend of a particular technology using Google Trends, another Google service.

By looking up our language, technology, or primary keyword in Google Trends, we can quickly evaluate the volume of its searches over time.

Google Trends provides information about the locations and regions where a specific keyword is popular.

You will find this type of information especially helpful if you reside in a city where your niche is flourishing. In addition to launching a blog about it, you might want to get involved in your neighbourhood tech scene (and maybe even create a Meetup group that is relevant. A local setting that is conducive to your technology of choice would also be advantageous if you're seeking employment and plan to provide your
talent for your own company or provide freelance services to nearby businesses.

Make An Executive Decision

In a given month, if just 1,000 individuals look up your primary keyword, your topic may be too specialised to draw in a large audience. You must determine whether it remains worthwhile, but you can most likely expand the reach of your blog, at the very least.

A recently revealed new technology is the exception to this rule (especially by a reputable business like Microsoft or Apple). Although technologies may initially display no search results, they are almost certain to become well-liked in the future, at least somewhat. Additionally, remember that, generally speaking, the competition increases with the size of the speciality.

A number of methods allow some Internet marketers to earn a very comfortable living, microniche blogs with a considerably smaller target audience, typically affiliate sites more than that.

However, their blogging strategy and business model are rather distinct from those suggested in this book. Here, we prioritise quality above amount.

Determine The Purpose of Your Blog

Your aim is to make it very clear to your audience why they should follow your blog.

Its a bit like the "elevator pitch"!

Imagine you only have a short amount of time in a lift wth someone and you need to sell your speciality to them. Well this is what your "about" page on your blog should cover.

You would like to mention your blog's intention in your title, tagline/motto, sidebar "about" paragraph, and on the page about. When describing what your blog is, be as explicit as you can about and for whom.

You'll discover over time that a lot of additional factors support your efforts to make your blog interesting to read. These consist of the calibre and
usefulness of your posts, the kind of people that come and leave comments on your blog, the layout of your website and even the attention-grabbingness of your headlines.

Establish Objectives For Your Blog

Now that you have a better idea of the subject of your blog and why it exists, it's time to start thinking broadly and setting some objectives for the upcoming months. However, like in many circumstances in life, it's crucial to first have a plan.

Put your objectives in writing. What do you hope the blog you're beginning will accomplish?

In a month, three months, a year, or three years, what do you anticipate from it?

Make your initial expectations clear now so you can go back and contrast them with the eventual outcomes that your blog truly produces. If you're on course, then finished. Otherwise, you'll be able to modify your blogging endeavours or even If your earlier goals have turned out to be unattainable, reevaluate them.

Avoid writing out ambiguous objectives. Make an effort to be as detailed as you can. The best way to phrase goals is not "Make some extra money from my blog."

Conclusion - Expectations For Readership

While completing this goal-setting task, you could feel pressured to specify a certain numerical target for readership. I wouldn't pay attention to this. It's quite difficult to forecast the readership of your own blog prior to start, as numerous factors might influence
the result.

I would not, therefore, specifically declare an arbitrary number of readers by a specific date as the objective. However, one can question what realistic traffic you should have some expectations for your first year of blogging.

Numerous important measures, such as subscribers, can be used to assess readership, page views, or visitors. I prefer to concentrate on subscribers because they are website visitors who puta stake in the outcome.

The following figures represent the total number of subscribers—through feed (which is becoming less common) or email—that your first year of blogging should bring in. These are your frequent readers, hence this number is typically a less ephemeral indicator of the popularity of your blog (as well as less of a vanity metric).

• 0-100 subscribers: You're still having trouble getting people to read your site. Unless
Since your niche is so small, you might need to enhance your approach and content, quality and quantity, advertising, and other strategies to increase your viewership.

• For a technical blog, 100–500 subscribers is a respectable number. You're going to a good beginning.

• A blog with 1,000–5,000 subscribers is quite successful. Few bloggers are able to claim such numbers during their first year.

• 5,000–10,000 subscribers: A very popular website that has rapidly positioned itself as a leading blog in its industry.

• A statistical outlier is more than 10,000 subscriptions. enormous potential for the blog to develop into
one of the most well-known websites in its industry and a significant revenue generator.

If you're looking for a single, achievable goal for your traffic milestone, strive to as soon as possible, hit the 1,000-subscriber milestone. From what I've seen, the magic of blogging and all of its advantages begin to show itself after you get the approximate number of one thousand subscribers.

Cheers to your success!

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